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Exclusive: Philip Morris suspends social media campaign after Reuters exposes young ‘influencers’

Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new “heated tobacco” device, including a 21-year-old woman in Russia.

Original source: http://feeds.reuters.com/~r/reuters/INhealth/~3/FhUJbo0RjKY/exclusive-philip-morris-suspends-social-media-campaign-after-reuters-exposes-young-influencers-idINKCN1SH02K

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